We are in an age where the quality of your product is not enough to keep your customers. Customers are now moving around, looking for a brand that provides valuable content that helps them solve a problem or two. This approach to satisfying the customer’s needs helps in building a long-lasting relationship with the customers. This approach is called inbound marketing.
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When you hear the phrase “inbound marketing”, there is one tool that comes to mind. This tool helps in creating valuable content that captures the mind of your customers or prospects. That tool is HubSpot.
What is HubSpot?
HubSpot is a CRM(customer relationship management) platform that helps companies with all they need to deliver the best customer experience to their clients.
HubSpot is one of the leading sales, marketing, and service platforms that helps companies and business owners attract visitors, convert leads and also retain customers.
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It is a cloud base CRM, designed to make your business market and sell effectively
How it started.
Two young tech loving men in 2004 realized that people no longer care about the long attention-seeking techniques that are used to advertise. They realized that instead of bringing in new customers, it worked in detriments. That means, the pattern the majority use in shopping has changed greatly.
Way back in the early 2000s, outbound marketing was a norm, and it was too expensive for smaller companies who have bigger companies to run. This caused the smaller companies to remain stagnant.
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With the recent introduction of the internet, the duo thought it would be nice and easier for companies to advertise using inbound marketing. That brought about the idea of inbound marketing.
What is inbound marketing?
Inbound marketing is the concept that provides value or solutions to a consumer’s problem instead of bothering them with advertisements and sales letters.
The two men, Brain Halligan and Dharmesh Shah, decided to expand their idea of inbound marketing and make it favour smaller companies.
This led to the founding of HubSpot.
Benefits of HubSpot to your business.
HubSpot is an inbound marketing Automation software that helps companies manage all their inbound marketing activities. It helps businesses upgrade their marketing game to another level.
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HubSpot is a platform that helps in automating your business, and this approach helps you manage difficult tasks. It is an automation software with numerous benefits. Here are a few of its benefits;
- It helps in organizing your data:.
Gathering important metrics is one of the important benefits of HubSpot. HubSpot helps your business marketing department by collecting significant data and improving the level of your marketing ROI.
- It has an integrated CRM:
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HubSpot has an integrated CRM that enhances the relationship between you and your customer. It makes it possible for you to track what your prospects are doing on your page or website. This makes marketing easier because you get to know your customers’ preferences.it also enhances a smooth communication between you and your contacts.
- It allows you modify your website easily:
With HubSpot, you don’t need the help of a web designer or developer to introduce changes to your website. HubSpot is designed to help you navigate through your website easily and make necessary changes.
- It makes the use of SEO easier:
HubSpot has tools that help you boost your search engine optimization. SEO is a critical topic that requires numerous tools with complicated data. With HubSpot, these topics are made easier because it provides tools that help in different SEO aspects.
- It helps in content creation:
HubSpot makes making blog posts so easy. From the creation of content to the publishing of the blog post. It also aids consistency by allowing you to schedule your blog posts in advance. This relieves you from constantly blogging. All you have to do is create a blog post in advance and schedule its publishing.
- It helps lead tracking, nurturing and conversion:
One of the goals of every business is to convert leads. Conversion of leads helps in the growth of the business. HubSpot offers tools that help to track leads, nurture them and convert them into customers.
HubSpot tools and their unique features.
HubSpot CRM does a lot of work which includes, managing your customers, automating your business, and creating a website for your business. To ensure productivity and efficiency, HubSpot has unique tools which are assigned for different purposes. Knowing the features of these tools helps you understand the right tool for your business.
HubSpot Marketing hub.
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This tool helps with an all-in-one solution when it comes to marketing. From content creation to the collection of data, HubSpot Marketing Hub makes it easy for marketers to track leads, nurture them and convert them into potential customers.
Features of the HubSpot marketing hub.
The HubSpot marketing hub has numerous unique features that makes marketing easier. Some of these features are;
- Creation of blogs, landing pages and web pages.
- ABM tools.
- Search engine optimization.
- Call-to-action buttons.
- Email analytics.
Omnichannel automation. - A/B testing.
- Email templates or web contents.
- Social media promotions.
- Paid ads, and much more.
HubSpot sales Hub.
This tool is designed to give your clients a top-notch experience in every aspect of your business. Granular information and necessary data are collected and are stored in a location. This reduces sales friction and increases the time your team spends with your customers.
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This hub is automated to send a notification to your sales team on which client to follow up with.
Features of sales hub.
HubSpot sales hub focuses on giving your customers a long-lasting quality experience. This is done with the unique features in the tool. These features speed up the sale process. Some of the unique features of sales hub are;
- Professional looking email templates.
- Document management and tracking.
- Email tracking.
- Conversation intelligence.
- Call tracking.
- Sales automation, and lots more
HubSpot service hub.
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HubSpot service hub focuses on giving your customers an overall outstanding experience. According to research, numerous customers patronize a brand again after a wonderful first time customer experience. As a business, your customer service department is one of the most important departments when it comes to retaining customers. HubSpot service hub helps you in giving your customers that satisfied customer experience and this will make your customers patronize you again.
Features of the service hub.
Most customers will stop patronizing a business after a terrible experience with the customer service. To avoid situations like this, HubSpot service hub is enriched with features that keep your customers satisfied. Some of these features are;
- Customer’s feedback.
- Reporting.
- Customer’s portal.
- Play books.
- A help desk automation, and more.
HubSpot CMS hub.
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This is the least expensive hub. It is designed to help business owners develop and design their website. This hub provides an optimized website that gives an excellent impression to the customers.
Features of the CMS hub.
This tool allows web developers to add codes to a website to make the website look more sophisticated. Some of the features that help in creating a unique website impression are;
- Awesome publishing tools.
- Inbuilt SEO tools.
- Multi-language variation.
- Design tools.
- File management.
- Content staging.
- HubDB.
- Serverless functions and many more
There are many marketing Automation tools available, and you might be wondering which one will work well for your business. HubSpot is rated as one of the best CRM software globally, and it has testimonials from several business owners. Before choosing a CMS, make sure you analyse different CMS and choose the best for your business.